Mrs. Fields bans Christmas from their products

From the American Family Association.

Mrs. Fields has become the first company to ban Christmas from their products and promotion for this year.

When Diane H. of Michigan called Mrs. Fields and asked to speak with a supervisor in customer service about why they banned Christmas, the supervisor told Diane that they do not offer anything with Merry Christmas because they don’t want to offend anyone.

Take a look at Mrs. Fields Holiday Gift Preview by clicking here. In the “search” bar, type in the word “Christmas.” But don’t expect to find any reference to Christmas. (If you do, it has been added since this letter was written.)

Mrs. Fields wants the business of Christians who celebrate Christmas, but they don’t mind if they offend Christians.

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Take Action

  • Click here to send an email to Mrs. Fields. Tell the company that since they don’t mind offending Christians, you will not be purchasing their products this Christmas. Ask them to please use Christmas in their promotion next year.

  • Please forward this to your friends and family and urge them not to buy Mrs. Fields cookies this Christmas.

  • Participate in our The Plan They Can’t Ban Christmas project. Click here for details.

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3 Responses to Mrs. Fields bans Christmas from their products

  1. Sven says:

    I work for a franchisee of Mrs. Fields’ Famous Brands (the parent company of Mrs. Field’s Cookies.) Our franchisee operates Great American Cookies stores, (Mrs. Field’s operates 3 brands-Mrs. Fields, Great American, and Original Cookie Co.) I have worked for the company for over 17 years, and we have featured the word “Christmas” prominently year after year in our in store marketing materials, cookie cakes shown in the our showcases, on the websites, as well as Christmas designs for our cakes in the brochures which we pass out to customers inquiring about our products. The following letter was sent out to all franchisees regarding this incident:
    This week, a woman from Michigan called the Mrs. Fields customer service line to inquire about Christmas gifts from Mrs. Fields Cookies. She was incorrectly told that Mrs. Fields will not be selling or promoting Christmas specific items this year, and instead would be focusing on Holiday items as to not offend anyone. Once hearing this, she quickly spread this false information. This miscommunication by the employee has been addressed, and we’ve been assured by the head of the customer service center that this error in communication will not occur again.

    As we have for the last 30 years, Mrs. Fields strives to provide only the best indulgent treats and gifts for all of our customers’ needs. We will continue to do this during the upcoming holiday season by offering a wide variety of holiday items including Christmas specific gifts and treats.

    Additionally, we are taking some internal steps to insure that the 2007 Holiday selling season is one of our best!

    · We are creating a standard outgoing email for all customers who inquired about the Mrs. Fields Christmas gifts alerting them to the initial miscommunication and getting them excited for the November 1st launch of our holiday season.

    · We have posted a note on Mrsfields.com previewing the 2007 Holiday product line including Christmas items

    · We have sent a note onto the original organization who spread the information with our apologies of the miscommunication and they are helping us to broadcast that it was a miscommunication.

    As you know, Mrs. Fields is celebrating their 30th anniversary this year, and is looking forward to a successful holiday season. Again, based on our original marketing plan, we will formally introduce the 2007 holiday selling season both in-store and online in early November 2007.

    As usual, everyone needs to take big step back and not get so bent out of shape. The biggest problem in America is not that retailers don’t keep Christ in Christmas—it’s that Christians don’t keep Christ at the forefront of their actions.

    (As point of clarification the last paragraph above is my own comment, and not that of Mrs. Fields’, its’ related companies, or franchisees.)

  2. Chris says:

    Sven,

    I would be interested in further explanation regarding your comment below.

    “The biggest problem in America is not that retailers don’t keep Christ in Christmas—it’s that Christians don’t keep Christ at the forefront of their actions.”

  3. troper says:

    To quote Groucho, “Who are you gonna believe…me, or your own two eyes?”

    Mrs. Fields’ website has a page for Christmas Gifts (35), and another page for their “Holiday” Gift Collection which contains 74 gifts – all of which are Christmas-themed.

    Why not list all the Christmas gifts under Christmas Gifts, and gifts for all the other holidays on the Holiday Gift Collection page? Why make your customers wade through politically-correct nonsense to find what they want?

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