From the Barna Group.
“Billions of dollars will be spent this Christmas season on gifts for children. A new national study by The Barna Group among Christian parents shows that even though most Christian parents are not always comfortable with the content of the media-related products, they purchase some of those items as presents for their children. The born again Christian population of the U.S. is likely to spend more than $1 billion on media products such as CDs, DVDs, video games and magazines for children under the age of 18 despite parental misgivings about the moral content or developmental affects of those resources.
Past Purchases and Feelings
The Barna survey discovered that the most widely purchased media by Christian parents in the past year were DVDs of movies and TV programs. More than three out of four Christian parents (78%) had purchased such disks for their teenagers and almost nine out of ten Christian parents (87%) had purchased DVDs for their children under 13. However, one-quarter of those adults (26%) did not feel comfortable with the DVD products they purchased.
The next most popular type of media content purchased for children by Christian parents were music CDs. About six out of ten parents bought these discs for their kids, yet one out of every three of those parents (33%) had concerns about the content. This was more evident among the parents of teenagers than among those who were buying music for pre-teens.
Slightly more than half of all Christian parents had purchased video games for their children in the past year, in both the pre-teen and teen categories. About four out of ten pre-teen parents (39%) were concerned about the content of those games, compared to nearly half of the parents of teen recipients (46%) who admitted to such concerns.
Similarly, about half of all Christian parents (51%) had purchased magazines for their children. Roughly three out of ten Christian parents (31%) were not very comfortable with the content of the magazines acquired for their children.
Computer software was bought by 36% of the Christian parents of pre-teens and 39% of the Christian parents of teenagers. Overall, one out of every four Christian parents who acquired software for their children (24%) was not comfortable with the software.
The least common media form acquired by Christian parents for their children were downloads for mobile phones. Just 3% of the parents of pre-teens and 19% of teen parents bought one or more downloads for their children. Overall, a large majority (70%) possessed concerns about the content of those downloads.”
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