A year later, Gap continues to censor Christmas

From th American Family Association.

At Gap, the score is “holiday” 172 and “Christmas” 3 At Gap, Old Navy and Banana Republic, Christmas hardly exists. For these three companies, all owned by Gap, the only items listed as having anything to do with Christmas were a pair of boxer shorts and a child’s sleepwear set.

Last year, when Gap also censored Christmas, we contacted the company. The company refused to change their policy of censoring Christmas. This year the company has continued their practice of censoring Christmas from their stores and promotions. The only conclusion one can reach is that Gap will continue to censor Christmas, a Christian holy day.

Last year an Old Navy store manager was asked if the word “Christmas” was used in his store, he answered: “We have a lot of Christmas gifts in our stores, but the word ‘Christmas’ is not used here. Everything is ‘holiday’.”

A search of Old Navy’s website shows only the two references to Christmas, the boxer shorts and a child’s sleepwear set. There were 25 results in a search for “holiday” for the San Francisco based company, including a “Holiday Gift Guide”.

A search of Banana Republic found no reference to “Christmas.” Everything is “holiday.” While Christmas scored a 0, holiday scored 41

At Gap there was a single reference to Christmas–the boxers. Gap offered 56 holiday items. However, Gap did offer video greetings called “Happy Chrismukkah” and “Merry Christmas Gaptidings.”

Take Action!

  • Send your e-mail to Gap letting the company know that there are those who still recognize Christmas even if it doesn’t.
  • After you have sent your e-mail, be sure to follow up with a phone call. Be polite. Ask Gap if they will reconsider their policy of censoring Christmas. The toll-free number is 1-800-427-7895. The company number is 650-952-4400.
Send your e-mail to Gap Forward this to friends and family and urge them to send the e-mail to Gap.

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